Incredibly grateful to be part of a multi-agency team that brought this fantastical vision of the new Modern Warfare landscape to life. As a creative director with the social team at Mutiny, I contributed multiple visual elements to the production vision. Most notably, the concept of "live tattoos" that animate on Makarov’s body. Makarov is the main villain making his mercurial return in this next chapter of the game.

CREDITS: Mutiny, 72 & Sunny, Activision

I was part of the creative team that launched Genesis’ first EV, the GV60, among other vehicles. Using emerging technology and keen sense of design in its vehicles is what appeals to a younger generation of drivers and their culture. We wanted to celebrate that in our work. Platforms: IG, TikTok, YT.

Crown Royal believes in living generously. To bring this big-hearted spirit to life, this one-of-a-kind event series contributed generous works of art to communities in Portland, OR and Brooklyn, NY.

The communities themselves became part of the experience by participating in completion of the murals. Hundreds came out to get involved. Thousands more saw and liked on Instagram.  

Credits:

Production Company: Big Block 

Director: Shaun Collings 

Triscuit wanted to stand out on social media. But product pics aren’t that engaging. So we combined Instagram's artsy vibe and the brand's natural quirky character to create a series of short stories that played out over several weeks.

Credits:

Photographer: Simon Harsent

The game needed a simple graphic way to express a singular emotion associated with Street Fighter - kicking some butt with a few buttons.

The campaign ran on Snapchat and as OOH in NYC and LA. 

E3 is the biggest gaming expo in North America and Facebook always shows up swinging. This is where Facebook courts software companies to promote their new games on their social platforms. Their ask to us: make it unique but also show off the power the partnership would bring. We designed an enviremont that let’s everyone engage, post and experience why partnering up with Facebook is the ultimate way to raise your game.

We first partnered up with Anonymous Content to build a campaign that reinstated Grey Goose as world's top tasting vodka. We then went on to create a platform that stood for curated independent content featuring top taste makers from all over the world. 

Credits

Director: Mark Romanek

Photographer: Christopher Griffith

Production Company: Anonymous Content 

NBA Finals campaign. Done only like Mother can.

Credits: 

Director: Mother, NY

My team and I wanted these crackers to appear larger than life during the Holidays. To tell their story we first created a book with the help of legendary illustrator Ron Barrett. Things only got bigger from there. With Ron's help we made an animated film that played online and at Times Square. Some of the crackers appeared 25 stories high on the biggest diagonal display in the world.

To read the full book, click here.

Credits

Illustrator: Ron Barrett

Animation: A52

Photographer: Simon Harsent 

This campaign ran in multiple countries positioning NYSE as a company with global presence and strong infrastructure.

Lo Loestrin Fe is the only available low-dose birth control pill with just 10 mcg of daily estrogen. Part of Social Media feed is meant to align this unique product with women’s daily routine. Establishing it as paramount.