Incredibly grateful to be part of a multi-agency team that brought this fantastical vision of the new Modern Warfare landscape to life. As a creative director with the social team at Mutiny, I contributed multiple visual elements to the production vision. Most notably, the concept of "live tattoos" that animate on Makarov’s body. Makarov is the main villain making his mercurial return in this next chapter of the game. The content was made utilizing a combination of live action, CGI as well as extensive AI utilization.
CREDITS: Mutiny, 72 & Sunny, Activision
Over 16 million unique viewers in under a month.
Using AR on their mobile devices, fans can scan one of Makarov's tattoos featured in the trailer to gain access to exclusive MWIII content on Tik Tok, IG and YT Shorts. Some Tik Tok samples below.
Triscuit wanted to stand out on social media. But product pics aren’t that engaging. So we combined Instagram's artsy vibe and the brand's natural quirky character to create a series of short stories that played out over several weeks.
Credits:
Photographer: Simon Harsent
I was part of the creative team that launched Genesis’ first EV, the GV60, among other vehicles. Using emerging technology and keen sense of design in its vehicles is what appeals to a younger generation of drivers and their culture. We wanted to celebrate that in our work. Platforms: IG, TikTok, YT.
E3 is the biggest gaming expo in North America and Meta always shows up swinging. This is where industry giants come to show off the latest tech and partner up with Meta to gain and leverage their social relevance. Meta’s ask: make it unique but also show off the power the partnership would bring. We designed an environment that lets everyone engage, post and experience why partnering up with Meta is the ultimate way to raise your game.
Fans were given a unique opportunity to try out the newest games using Meta Quest gear. They were then able to post on Instagram using one-of-a-kind filters and showcase previously unreleased in-game visuals. Naturally, their posts and content went super viral.
The result: 19% increase in attendance over the previous year. Over 4 million shares on IG.
Crown Royal believes in living generously. To bring this big-hearted spirit to life, this one-of-a-kind event series contributed generous works of art to communities in Portland, OR and Brooklyn, NY.
The communities themselves became part of the experience by participating in completion of the murals. Hundreds came out to get involved. Thousands more saw and liked on Instagram.
Credits:
Production Company: Big Block
Director: Shaun Collings
The game needed a simple graphic way to express a singular emotion associated with Street Fighter - kicking some butt with a few buttons.
The campaign ran on Snapchat and as OOH in NYC and LA.
My team and I wanted these crackers to appear larger than life during the Holidays. To tell their story we first created a book with the help of legendary illustrator Ron Barrett. Things only got bigger from there. With Ron's help we made an animated film that played online and at Times Square. Some of the crackers appeared 25 stories high on the biggest diagonal display in the world.
To read the full book, click here.
Credits
Illustrator: Ron Barrett
Animation: A52
Photographer: Simon Harsent
Lo Loestrin Fe is the only available low-dose birth control pill with just 10 mcg of daily estrogen. Part of Social Media feed is meant to align this unique product with women’s daily routine. Establishing it as paramount.
